The Rhythm & Roots mission is:

Rhythm & Roots Marketing is a nonprofit organization dedicated to revitalizing square dance clubs by promoting their activities and classes through the communication channels people rely on today. We utilize user-friendly websites optimized for online searches, email campaigns, and social media interaction to attract and engage a younger, tech-savvy audience. By aligning traditional square dancing with contemporary marketing, we aim to ensure its legacy endures for future generations.

Since the 1980s, the popularity of square dancing has steadily declined, primarily due to an aging audience without a younger generation stepping in to take their place. This decline threatens the survival of this uniquely American form of dance, which offers numerous social and physical benefits. A significant barrier to attracting young people to square dancing is the lack of modern, appealing advertising. Square dancing must be made more accessible and attractive to younger demographics through contemporary marketing strategies.

We envision a future where square dance classes and club activities are easily discoverable online, enabling a new generation of dancers to connect with this vibrant tradition. Enthusiasts of all ages can quickly find clubs through Google searches, visually engaging websites, and active social media profiles. Clubs maintain dynamic, up-to-date communications with members through email and text, creating a seamless and modern user experience. By embracing technology, square dance clubs will thrive as inclusive and accessible communities.

We are a team of square & round dancers who have a passion for making square and round dancing popular again. Square dancing offers fun, better health, community and friendship. Let's let folks in on our secret to infusing joy into life.

Let's Get Started!